Urban Entertainment specialise in inflatable media screens. Great for pop-up cinemas and events.
Audio visual is another growing side of the business and they wanted to expand the brand to incorporate this.
We created 3 parts to the branding – Urban Entertainment (the top-level brand), Urban Cinema and Urban Audio Visual. Urban Cinema was based on the ‘scale tool’ icon because of the inflatable feature of the screens and their availability in different sizes.
Urban Audio Visual was created using a combination of pulsating soundwaves and an eye icon.
Urban Entertainment uses a combination of some symbols used in the industry – play, record, stop.
We created a bright, bold brand using primary screen colours. The brand requirements
• Logo family
• Responsive website
• Screen animations
• Business cards
• Email signatures
• Van signage