We recently developed the brand identity and marketing materials for the VLA division of Microsoft.
VLA (Volume Licensing Administration) offer admin support for the Global Sales Team at Microsoft. We created an internal marketing campaign to encourage contact directly with VLA as many of the sales team choose, instead, to source their own admin support.
Our solution was to ask the sales teams to stick to what they are good at – selling. This is reflected in the strapline and marketing collateral, having actual members of the VLA team photographed doing something they are notoriously bad at and flipping the message.
Mike is great at contract renewals…
which is a good job because he’s a terrible
VLA – We focus on the things we’re good at
so you can too.