Goldstar are Electronic Cigarettes. Commonly known as E-cigarettes – a relatively new product which look and feel like real cigarettes but are much healthier because they are tar free.
We recently developed a brand for Goldstar which would sit comfortably with the current marketplace and existing standard cigarette brands such as Marlboro.
Our initial thoughts were to market them as a totally new look and feel which set them apart from traditional cigarettes. However, after doing a little market research we realised that this would alienate their target market.