Logo, Identity and brand are often confused to a point where people think they are the same thing. So what’s the difference?
To create a strong brand, you need to understand the difference between them so we’ve put together a quick explanation to help you build a stronger relationship between your marketing and your target audience.
A brand is more than just a logo and using branding effectively enables you to connect on an emotional as well as a visual level.
Conveying core values to your audience is key to successful branding.
A mark or an icon. This can be a symbol, a word or a combination of both and is often the first point of contact that an audience has with a brand. It is a visual interpretation of what a company represents in a concise and simplified form. When a brand is successful, the target audience should view a logo and get an emotional connection.
A logo is just one of many visual assets which help create a company’s identity. A corporate identity is the collection of all the visual elements that an audience has contact with. These can include logo, colour palette, fonts, business cards, stationery, uniforms, signage, packaging and much more.
This is often misunderstood and confused with the logo or identity. A brand could be described as a company’s personality. It is the sum of all your experiences associated with a company. An audiences perception of a company can be shaped by more than visual assets such as logos and colour schemes. It can be influenced by the tone of voice used in its copywriting or its customer service.